Archive for the ‘Advertising Standards’ Category

Chiropractors are not Doctors: The Case of “Doctor” Carl Irwin

Although their profession is justifiably seen as an effective means of spinal treatment, chiropractors have no right whatsoever to make unsubstantiated claims that they can help with conditions for which there is no evidence that their practise is of any benefit whatsoever. What’s more, they certainly shouldn’t imply that they are qualified doctors, when they are not. Yet many chiropractors are guilty of both these offences, as Dr. Carl Irwin and Associates discovered in May 2009. (more…)




BCA vs Simon Singh

Over the last couple of years, there have been series of cases – spearheaded by the awesome Simon Singh – regarding the massive amount of misleading claims used by chiropractors in their adverts. In his article The Spinal Trap, Singh criticised the practise of chiropractic, causing the British Chiropractic Association to sue him for libel. When the BCA complained that Singh’s book, Trick or Treatment, mentions that the BCA “happily promotes bogus treatments”, the Royal Courts of Justice ruled that Singh had expressed it as a matter of fact, implying that the BCA were being consciously dishonest about chiropractic treatment. (more…)